Minggu, 24 April 2011

Smells like content


Who of those amongst us doesn't enjoy a good, deep inhale of our favourite paper

product? Old books, newspaper, a thick glossy stock, inky cold compress printing, Sharpie on

cardboard, A4  fresh from the photocopier. It's a pleasure in all its varietals (plus it's another thing an iPad can't do). Which may be one of the reasons that book-a-holic Karl Lagerfield is creating a fragrance that smells like books. But then Karl probably doesn't need a reason to do something, yeh? Coz geniuses don't have to work that way. 




God I love that photo. Anyway I've posted pics of Lagerfield's amazing personal library before (he has over 300,000 books) but here's a reminder.



The fragrance will be inspired by both the smell of printed and unprinted paper and to break out some beauty-speak it will have " fatty notes."  He's not the first to do this though. Paper-inspired fragrances currently available include Demeter's Paperback (inspired by dusty old copy of a Barbara Pym novel) 



and  Zadig & Voltaire's Tome 1, (a "pure and spiritual fragrance" that comes with matching an all-white notebook)


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